Founded in 2020 by Fania Magrizou & Rania Divani. on a belief that every client, regardless of the size or budget, deserves the best service and creative solutions.
Our mission is to help brands tell stories, spark conversations
and create strategic brand ideas that make an impact.
We embrace challenges with creativity and optimism, turning obstacles into opportunities and always putting the sunny side up.
We offer all services under the sun of advertising
We have a network of 86 subcontractors, selected professionals from multiple business fields. This, offers us a large pool of talent and expertise.
For every new project we create a power team made up by the optimal combination of resources to match the request. We kind of create a sub-company to serve exactly each client’s needs.
We combine our passion and expertise through being creative in strategy and strategic in creativity. At the end of the day, all we want to do, is create powerful and effective advertising.
Fania Magrizou met Rania Divani at Leo Burnett Athens.
They got along pretty well, partly because they both come from Thessaly (Larisa and Trikala respectively) but mostly because their names rhyme.
Every Friday they would have brunch in the agency’s cafeteria, fried eggs with bacon. It was a ritual type of thing. At the time they’d call it just avga matia.
One spring morning they found themselves trying to explain avga matia to a waitress in Manhattan NY. She said: “So you want your eggs sunny side up?” That sounded just right.
Fania and Rania loved their job but felt that they could find a more effective way to do it. They both wanted to create a company before they turned forty. By spring 2020 they were both still under.
They just needed a name that sounded just right.
Something happy. Optimistic. Something that connected them. Like an inside joke.
Oh, well. There you go.